According to research by Ipsos Reid in Canada, women tend to purchase jewelry more frequently than men, but men spend more money on jewelry overall. (See source)
This leads us to believe that women often buy for fashion’s sake, preferring to spend less and buy on sale for themselves. Men buy for love.
So guys, if you’re buying a gift for your lady, it’s nice to spoil her. Buy something she wouldn’t consider purchasing for herself to make it really special.
And that doesn’t mean you have to break the bank. There are plenty of gorgeous options out there that fall somewhere between costume jewelry and fine diamonds but still feel decadent. Get something she won’t buy for herself to make it a truly special occasion. Like one of these:
Need help finding that perfect thing? Contact us for some personalized style recommendations.